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Perring, John

Advertisement for hats and caps sold by John Perring, 85 Strand, London.

London : T.C. Savill, printer, 107, St. Martin's Lane, between 1834-1845.
Physical Description:
1 sheet : illustration ; 28 x 23 cm
Rare Books and Manuscripts
Folio A 2019 37a
Yale Center for British Art, Paul Mellon Fund
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Copyright Status:
Public Domain
The top of the sheet illustrates Perring's most novel form of advertising: a cabriolet, drawn by a single horse, in which the typical passenger compartment of the carriage is replaced by a giant hat touting Perring's business. The novelty is described in Thomas Carlyle's Past and present (1843): "The Hatter in the Strand of London, instead of making better felt-hats than another, mounts a huge lath-and-plaster Hat, seven-feet high, upon wheels; sends a man to drive it through the streets; hoping to be saved thereby. He has not attempted to make better hats, as he was appointed by the Universe to do, and as with this ingenuity of his he could very probably have done; but his whole industry is turned to persuade us that he has made such!"
The printer Thomas Choate Savill was active at 107 St. Martin's Lane between 1834 and 1845. See: Brown, P.A.H. London publishers and printers, c. 1800-1870.
The advertisement touts Perring's "Light beaver hats," introduced in 1827, his "Patent light India rubber hat, for summer wear," and his "economic beaver hats, price 12s., just invented by Perring ..." Additional styles and prices are provided at the bottom of the sheet, under the following headings: "Gentlemen's beaver hats ... Youths' hats and caps ... Gentlemen's caps ... Patent silk hats ... Livery hats ... Ladies' riding hats & caps ... Summer and shooting hats."
Subject Terms:
Clothing and dress -- Great Britain -- 19th century.
Clothing trade -- Great Britain -- 19th century.
Hats -- Great Britain -- 19th century.
Hatters -- Great Britain.
Millinery -- Great Britain.
Perring, John.
Wood engravings -- 1834-1845.
Savill, Thomas Choate, printer.
IIIF Manifest:

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