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Sparrow, Walter Shaw, 1862–1940
Advertising and British art : an introduction to a vast subject /, by Walter Shaw Sparrow ; with thirty-six illustrations in colour, a hundred and twenty-one half-tone prints and twenty-seven line blocks in the text.
London : John Lane, The Bodley Head Limited, Vigo Street W., 1924.
London ; and Beccles : Made and printed in Great Britain by William Clowes and Sons, Limited, 1924.
Physical Description:
[3], vi-xvii, [1], 189, [1], 6 pages, [96] pages of plates : color illustrations ; 29 cm
Reference Library
NC1807 G7 S62 (LC)+ Oversize
Accessible in the Reference Library [Hours]
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Rare Books and Manuscripts
NC1807.G7 S62 1924+ Oversize
Yale Center for British Art, Gift of Henry S. Hacker, Yale BA 1965
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Date of publication and printer's information from title page verso.
"Illustrations printed by Edmund Evans, Ltd., London, E."--Title page verso.
Includes index.
Publisher's advertisements: 6 pages at end.
Includes work by Gerald Spencer Pryse, Frank Newbould, Edward McKnight Kauffer, Fred Taylor, Frank Brangwyn, and many others.
BAC: British Art Center copy bound in publisher's original quarter tan buckram with decorated paper covered boards.
Subject Terms:
Advertising -- Great Britain.
Advertising layout and typography.
Art and industry.
Commercial art -- England.
Posters -- England.
Photomechanical prints -- 1924.
Publisher's advertisements.
Brangwyn, Frank, 1867-1956, illustrator.
Kauffer, E. McKnight (Edward McKnight), 1890-1954, illustrator.
Newbould, Frank, 1887-1950, illustrator.
Pryse, Gerald Spencer, 1881-1956, illustrator.
Taylor, Fred, illustrator.
Lane, John, 1854-1925, publisher.
William Clowes and Sons, printer.

  • Foreword
  • Prefatory. Custom versus improvement
  • Ideas, principles, and methods. Varieties of advertising ; Reform and its foes ; Designers and their clients ; What is a poster?
  • Art and life in posters and press drawings. Sports, games, and country life ; Steamship hotels and the sea ; The seaside ; Posters and the home: pure landscapes ; Architecture and advertising ; Figure subjects
  • and finale
  • Appendix: The reform movement in advertising: a selection of artists and their principal clients alphabetical lists. The underground railways, London, 1913-1924 ; The London & North-Eastern Railway, 1922-1924 ; The London, Midland & Scottish Railway, 1924 ; The Southern Railway ; The L.C.C. Tramways ; Shipping companies and travel agencies ; A selection of other advertisers with the artists who have aided them.