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Creator:
Sparrow, Walter Shaw, 1862-1940, author.
Title(s):

Advertising and British art : an introduction to a vast subject /, by Walter Shaw Sparrow ; with thirty-six illustrations in colour, a hundred and twenty-one half-tone prints and twenty-seven line blocks in the text.

Published/Created:
London : John Lane, The Bodley Head Limited, Vigo Street W., 1924.
London ; and Beccles : Made and printed in Great Britain by William Clowes and Sons, Limited, 1924.
Physical Description:
[3], vi-xvii, [1], 189, [1], 6 pages, [96] pages of plates : color illustrations ; 29 cm
Holdings:
Reference Library
NC1807 G7 S62 (LC)+ Oversize
Accessible in the Reference Library [Hours]
Note: The Reference Library is open to Yale ID holders by appointment. Please visit the Reference Library page on our website for more details. For scans from the reference collection please email ycba.reference@yale.edu.


Rare Books and Manuscripts
NC1807.G7 S62 1924+ Oversize
Yale Center for British Art, Gift of Henry S. Hacker, Yale BA 1965
Accessible by request in the Study Room [Request]
Note: The Study Room is open to Yale ID holders by appointment. Please visit the Study Room page on our website for more details.

Classification:
Books
Notes:
Date of publication and printer's information from title page verso.
"Illustrations printed by Edmund Evans, Ltd., London, E."--Title page verso.
Includes index.
Publisher's advertisements: 6 pages at end.
Includes work by Gerald Spencer Pryse, Frank Newbould, Edward McKnight Kauffer, Fred Taylor, Frank Brangwyn, and many others.
BAC: British Art Center copy bound in publisher's original quarter tan buckram with decorated paper covered boards.
Subject Terms:
Advertising -- Great Britain.
Advertising layout and typography.
Art and industry.
Commercial art -- England.
Posters -- England.
Form/Genre:
Photomechanical prints -- 1924.
Publisher's advertisements.
Contributors:
Brangwyn, Frank, 1867-1956, illustrator.
Kauffer, E. McKnight (Edward McKnight), 1890-1954, illustrator.
Newbould, Frank, 1887-1950, illustrator.
Pryse, Gerald Spencer, 1881-1956, illustrator.
Taylor, Fred, illustrator.
Lane, John, 1854-1925, publisher.
William Clowes and Sons, printer.
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  • Foreword
  • Prefatory. Custom versus improvement
  • Ideas, principles, and methods. Varieties of advertising ; Reform and its foes ; Designers and their clients ; What is a poster?
  • Art and life in posters and press drawings. Sports, games, and country life ; Steamship hotels and the sea ; The seaside ; Posters and the home: pure landscapes ; Architecture and advertising ; Figure subjects
  • and finale
  • Appendix: The reform movement in advertising: a selection of artists and their principal clients alphabetical lists. The underground railways, London, 1913-1924 ; The London & North-Eastern Railway, 1922-1924 ; The London, Midland & Scottish Railway, 1924 ; The Southern Railway ; The L.C.C. Tramways ; Shipping companies and travel agencies ; A selection of other advertisers with the artists who have aided them.