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Creator:
Unknown student of the Reimann School and Studios of Industrial and Commercial Art, 1937–1940, British
Commissioned by London Transport, 1937–2004, British
Printed by Waterlow & Sons, British
Title:
European Swimming Championships
Date:
1938
Medium:
Lithograph
Dimensions:
Sheet: 10 x 12 9/16 inches (25.4 x 31.9 cm)
Inscription(s)/Marks/Lettering:

Lettered, upper center: "EUROPEAN SWIMMING CHAMPIONSHIPS"; lower center: "EMPIRE POOL WEMBLEY AUGUST 6 TO 13 | Alperton thence bus 83, Wembley, Wembley Park | Wembley Hill or by bus 18, 18C or bus 83 | or trolleybus 662"

In black type, in a diagonal across the top of the image: "EUROPEAN SWIMMING CHAMPIONSHIPS" [the swimmer's arm overlaps the "C"]. In black type, beneath the image: "EMPIRE POOL WEMBLEY"; continues in green: "AUGUST 6 TO 13 | Alperton thence bus 83, Wembley, Wembley Park | Wembley Hill or by bus 18, 18 c [in superscript] or bus 83 | or trolleybus 662". In tiny green type, along bottom edge of image, left: "38. 151G. 7000."; right: "Waterlow & Sons Limited, London & Dunstable".

Credit Line:
Yale Center for British Art, Gift of Henry S. Hacker, Yale BA 1965
Copyright Status:
© TfL
Accession Number:
B2000.8.36
Classification:
Posters
Collection:
Prints and Drawings
Subject Terms:
advertisement | bathing suit | competition | diving | sporting art | swimmer | swimming
Access:
Accessible by request in the Study Room [Request]
Note: As a COVID-19 precaution, the Study Room is closed until further notice.
Publications:
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Yasuko Suga, The Reimann School : a design diaspora, Artmonsky Arts, 2013, p. 54, NX409.G7 R45 2013 (YCBA)

Modernism, Commercialism and Display Design in Britain: The Reimann School and Studios of Industrial and Commercial Art, Journal of Design History, Vol. 19, no. 2, 2006, pp. 137-154, Available Online (ORBIS) Also availbale in Hard Copy at Haas (NK1175 J68 (LC))

Link:
https://collections.britishart.yale.edu/catalog/tms:48729
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