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In black, bottom left corner of image: "Millichip 1958". In red type, beneath image, across page: "Never starve a sea fever. Londoners of any age can enjoy the Round Pond in Kensingston Gardens or the lake in Regent's Park. If South Cones are hoistered, there are H.M.S.| Discovery at the Victoria Embankment, Cutty Sark at Greenwich Pier, or the free| and endless fascination of the National Maritime Museum. 'How to get There,' 6d. from the| Travel Enquiry Office at Piccadilly Circus Underground Station or from the Publicity| Officer, 55 Broadway, S.W.1, will solve the problems of navigation in London'. In small black type, bottom left corner: "3.58-546M-2700" and in red: "858-1941E-1500". In small black type, bottom right: "THE BAYNARD PRESS".

Lettered, lower center: "Never starve a sea fever. Londoners of any age can enjoy the Round Pond in Kensington Gardens or the lake in Regent's Park. If South Cones are hoisted, there are H.M.S. Discovery at the Victoria Embankment, Cutty Sark at Greenwich Pier, or the free and endless fascination of the National Maritime Museum. 'How to get There', 6d. from the Travel Enquiry Office at Piccadilly Circus Underground Station or from the Publicity Officer, 55 Broadway, S.W.I, will solve the problems of navigation in London."

In black, bottom left corner of image: "Millichip 1958"